A Mexico-born businessman named Arturo Lomeli is the Founder and Chief Executive Officer of Clase Azul, the famous brand that makes tequilas. The second part of the brand’s name, which is ‘Azul’, refers to a Spanish word that means ‘blue’. Lomeli once visited the city of Mexico to trademark ‘Azul’, only to discover that someone else had taken this name before. Then, he added ‘Clase’ to it, and this gave birth to the name of the brand that is now known for being authentic. The company’s first tequila was introduced in the market back in 2000, and it grew over the next decades intermittently.
The authenticity is evident in the brand’s manufacturing processes for decanters and tequila bottles. Sculpting and painting it by hand makes every single bottle of the Clase Azul Tequila unique, and the same goes for the brand’s decanters. Some artistry is involved in the creation of both products. This is why the brand considers each tequila bottle of it a “piece of art.” Read on to know about the Clase Azul making processes.
How Clase Azul Produces Its Tequila
The tequila is made with fully organic agave tequilana, which is the lone form of the plant that helps to make the product. After blue agaves are harvested, the plants are cooked in masonry ovens for three days. The juices are extracted from the cooked agave pinas by crushing these, and then the brand’s own yeast is added to them. Fermentation happens, and after that, the company workers distill the alcohol two times with attention to detail to confirm the greatest quality spirit.
The brand’s ultra-premium tequila products are made in a high point of Los Altos, which is the secret to their one-of-a-kind flavor profile.
The Secrets About The Process Of Bottle Manufacturing
Hundreds of artisans devote their time to making a single tequila bottle before they proceed to the next one. The process takes place in the company’s bottle making facility in Santa Maria Canchesda, Mexico. The bottles of Clase Azul are eye-catching, and these are worth keeping as showcase items.
Another interesting thing about its manufacturing procedure is that most of the workers involved are local women who have little formal schooling. So the making process not only celebrates artistry and Mexico’s culture, but it also transforms lives by means of positive engagement.