Albeit you are unaware of digital signage’s definition, you are likely to know more regarding the content delivery platform than what you feel. Digital signs are everywhere, from check-in stalls at airports to maps in restaurants to videos at gas stations. You may have come across one sign just a few days ago. Digital signs inform and entertain customers of businesses of every size. If you lack knowledge of digital signage, below is a beginner’s guide that explains every element of it.
What Does Digital Signage Refer To?
Digital signs are electronic signs for conveying details to in-shop customers and audiences. Digital signage utilizes an LED, projection or LCD screen to show graphics and videos that engage, inform and educate viewers.
It is possible to use digital signage across various customer touchpoints – the applications of it are pretty much endless. You can design digital signage and modify it to fulfill the unique requirements of your business.
Where Can Digital Signs Be Displayed?
Digital signage can emerge at every possible customer touchpoint in a business. These touchpoints will differ with every single business, but some of the areas of them are usually as follows.
- In an examination hall
- In a waiting room
- At the entry of a property
- Near product displays
- Around service stalls
- Outside of an organization
- In dining space
- Adjacent to checkout lines
When identifying where to use the signage within your organization, think about every location where clients spend time. Consider how digital information could be used to improve the customer experience in each place.
Elements of Digital Signs
The elements to make digital signage can be categorized into three: hardware, content, plus bonus elements and/or third-party elements. Let us take a look at each of these categories.
The materials required to show and play digital signs are all part of the hardware. It includes media players, mounting materials, high-definition (HD) screens, plus wiring and access to the internet.
Creative Elements and Plain Copy
It includes the information to be shown on the monitor. It is composed of video clips, audio clips, scripts, animation, copy and graphic design.
Third-Party Elements and/or Bonuses
This includes information that comes from an outsider. The business’s team of content makers does not necessarily create the content. It includes custom-chosen programming, private label television channels, news feeds, social networking feeds, and weather feeds.